Business and Marketing Analytics Online Trial Class from Japan’s No.1 MBA

Tuesday, July 25, 2023 6:00 PM - 7:30 PM (Pacific Daylight Time)
Explore the GLOBIS MBA through a Trial Class, learn practical business skills, and take the first step toward a life-changing experience.
students discussing

In this interactive trial class, you will be introduced to some of the key concepts and analytical methods for processing and interpreting data to make strategic business and marketing decisions.

Participants analyze corporate issues described in business cases and discuss solutions in an interactive learning environment.

This trial class will focus on examples from government and private industry. You will be asked to put yourself in the shoes of leadership and find solutions to challenges using quantitative analytical frameworks. To find out more, please join us!

In this “Business and Marketing Analytics Online Trial Class,” you will:

  • Learn about basic Business and Marketing Analytics and how to interpret data. Discuss business models and how to connect numbers with strategy.
  • Experience GLOBIS’s unique case-centered and interactive learning environment.
  • Speak directly with our Admissions Advisors to learn about our programs in more detail.
  • Have the opportunity to receive a free ebook “KOKOROZASHI: The Pursuit of Meaning in Business.

Who should attend: Those who wish to acquire basic analytical skills and be able to use quantitative analysis in practical business settings.

※ Please note that those who have already had sufficient knowledge about accounting should not take this course.

This class introduces concepts from the GLOBIS MBA course “Business Analytics,” which covers the fundamentals of business administration.

Notes about this interactive online event

This event will be held live online. Upon registration, a link will be sent to your email address with a URL and details on how to join. Some tips for the event:

  • Join on time as the event will be live (we recommend signing in at least 5 minutes early).
  • Please try to have earphones, microphone and/or a webcam ready for a more interactive experience.
  • Have a good time and don’t be shy to participate in the discussions.

We look forward to meeting you online!


Date: Tuesday, July 25, 2023
Time: 6:00 PM - 7:30 PM (Pacific Daylight Time)
Where: Online
Registration Fee: Free of charge
Language: English


5:45 PM (PDT) Reception Opens
6:00 PM (PDT) Welcome & GLOBIS Introduction
6:10 PM (PDT) "Business and Marketing Analytics" Online Trial Class
7:10 PM (PDT) GLOBIS & Admissions Info
7:20 PM (PDT) Q&A
Kelvin Song

Kelvin Song (Lecturer)

Mr. Kelvin Song joined GLOBIS University in 2015 to help launch the online MBA program. He currently leads the Marketing and Data Analysis Team, in addition to teaching technology- and analytics-related courses and assisting with project management for the university’s IT system. Previously, he served as head of the content office, where he worked with top industry experts to bring the latest knowledge in digital technology and management to the MBA curriculum.

Prior to joining GLOBIS University, Kelvin spent more than eight years as a software engineer at Toshiba Corporation. He was the lead engineer for Toshiba PC’s flagship image-enhancement technology, Resolution+, and was one of the core members in the research and engineering of 3D multimedia solutions. This work included the world’s first glassless 3D laptop, Qosmio F750. After completing his part-time MBA online, he moved to product planning and marketing as a product manager for the Toshiba Canvio brand.

Originally from Singapore, Kelvin holds a first-class honors bachelor’s degree in computer engineering from Nanyang Technological University and an MBA from IE Business School. He has also attended executive programs from Soochow University, Fudan University, University of New South Wales, and Harvard. He is fluent in English, Chinese Mandarin, and Japanese.

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