GLOBIS Events

What does it take for a Japanese company to not only survive but thrive on the global stage, outshining established giants like Zara, GAP, and H&M? Learn about the remarkable journey of UNIQLO, a Japanese clothing brand that transformed from a local retailer into an international powerhouse. Through real-world case studies, you’ll uncover the strategies and innovations that propelled UNIQLO to the top, even in times of uncertainty.

In this “Japanese Innovation in Marketing and Strategy” Trial Class, we will explore:

• How has a Japanese company succeeded in a saturated international market?
• What marketing strategies has UNIQLO adopted to distinguish itself from the competition?
• How has UNIQLO continued to innovate during the pandemic?

In this trial class, you will:

• Experience GLOBIS’s unique case-centered and interactive learning environment
• Discover the GLOBIS ecosystem and how we enable business education beyond the traditional MBA curriculum
• Speak directly with our Admissions Advisors to learn about our programs in more details
• Have the opportunity to receive a free ebook “KOKOROZASHI: The Pursuit of Meaning in Business.”

This class introduces frameworks and knowledge from the GLOBIS MBA course “Essentials of Marketing & Strategy,” a very popular course for new students at GLOBIS looking to dive into the world of marketing and strategy.

Notes about this interactive online event

This event will be held live online. Upon registration, a link will be sent to your email address with a URL and details on how to join. Some tips for the event!

• Join on time as the event will be live (we recommend signing in at least 5 minutes early)
• Please try to have earphones, microphone and/or a webcam ready for a more interactive experience
• Have a good time and don’t be shy to participate in the discussions

We look forward to meeting you online.