Behind the Marketing Success of Japanese Companies
Details:
Explore the GLOBIS MBA through an interactive Trial Class focused on the marketing success of Japanese companies. Learn how Japanese firms build strong brands, create customer loyalty, and compete and win on the global stage through disciplined strategy and continuous innovation.
What we will cover:
In this Trial Class, we will explore real-world marketing cases from Japan, with a particular focus on how companies like UNIQLO have grown from domestic brands into global leaders—outperforming well-known international competitors even during periods of uncertainty.
Key discussion themes include:
- How have Japanese companies achieved sustained marketing success in saturated international markets?
- What marketing strategies and philosophies differentiate Japanese firms from global competitors?
- How have Japanese companies continued to innovate their marketing approaches during times of disruption, including the pandemic?
By joining this Trial Class, you will:
- Experience GLOBIS’s interactive, case-centered learning environment
- Gain practical insights into marketing strategy through Japanese business cases
- Learn about the GLOBIS MBA ecosystem and how we go beyond a traditional MBA
- Speak directly with GLOBIS Admissions Advisors about programs, admissions, and next steps
Overview
| Date: | Tuesday, March 31, 2026 |
|---|---|
| Time: | 10:00 AM - 11:00 AM (Pacific Daylight Time) |
| Where: | Online |
| Registration Fee: | Free of charge |
| Language: | English |
Agenda
| 9:45 AM (PDT) | Reception Opens |
|---|---|
| 10:00 AM (PDT) | Welcome & GLOBIS Introduction |
| 10:05 AM (PDT) | Trial Class |
| 10:50 AM (PDT) | Q&A and Survey |
| 11:00 AM (PDT) | Closing Remarks |
Yasuyuki Kato (Lecturer)
Mr. Yasuyuki Kato currently serves as President and Chief Executive Officer of GLOBIS USA, Inc.
After graduating from university, Mr. Kato joined a prominent general trading company in Japan, where he was engaged in global business projects based in China. He then moved to a strategy consulting firm, serving as a consultant for client companies seeking to expand overseas and develop new businesses.
Prior to joining GLOBIS USA, he served as Vice President of GLOBIS China.
As a corporate training instructor, he delivers lectures on a wide range of topics, including corporate strategy, corporate philosophy, and overseas expansion strategies.
