Essentials of Marketing and Strategy

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

Upon completing this course, students will be able to understand:

  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management

This course is intended for those who wish to expand their strategic view of management and understand business from the perspective of top management. It is designed for those with limited practical experience in marketing and strategy who want to become familiar with the frameworks and analytical methods used in this discipline.

Course Features

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3 Months (18 Hours)

Suitable for busy professionals with 3-hour sessions held every other week

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100% Live Teaching

Flexible for today's lifestyle, choose to join classes online with real-time interaction

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Course Fee

USD 1,150 tuition fee

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Certificate

You will receive a certificate upon course completion

Course Schedule and Materials

Day and Time

January 19th (Thurs.)  6PM – 9PM (PST)

Theme
  • Overview of Strategy
  • Environmental Analysis for Developing a Business Strategy
Case

QB HOUSE

Day and Time

February 2nd (Thurs.)  6PM – 9PM (PST)

Theme
  • Establishing a Competitive Advantage in Business Strategy
Case

Nitori and IKEA

Day and Time

February 16th (Thurs.)  6PM – 9PM (PST)

Theme
  • Comprehensive Exercises: Corporate Strategy
Case

NKK, Kawasaki Steel

Day and Time

March 2nd (Thurs.)  6PM – 9PM (PST)

Theme
  • Overview of Marketing: Analysis and Planning
Case

Fujifilm’s Chieki

Day and Time

March 16th (Wed.)  6PM – 9PM (PST)

Theme
  • Drafting Measures in Marketing Strategy: Marketing Mix (4Ps)
Case

Vermicular Ricepot

Day and Time

March 30th (Thurs.)  6PM – 9PM (PST)

Theme
  • Comprehensive Exercises: Case Study Analysis
Case

Emirates Airline

Course Lecturer

Yasuyuki Kato

CSO & CFO, GLOBIS USA, Inc.
Mr. Yasuyuki Kato currently serves as Chief Strategy Officer and Chief Financial Officer of GLOBIS USA, Inc. After graduating from university, Mr. Kato joined a prominent general trading company in Japan, where he was engaged in global business projects based in China. He then... Read More
Yasuyuki Kato

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