Essentials of Marketing and Strategy

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

Upon completing this course, students will be able to understand:

  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management

This course is intended for those who wish to expand their strategic view of management and understand business from the perspective of top management. It is designed for those with limited practical experience in marketing and strategy who want to become familiar with the frameworks and analytical methods used in this discipline.

Course Features

Calendar icon
3 Months (18 Hours)

Suitable for busy professionals with 3-hour sessions held every other week

Hybrid Teaching icon
100% Live Teaching

Flexible for today's lifestyle, choose to join classes online with real-time interaction

Quality icon
Course Fee

USD 1,150 tuition fee

Certificate icon

You will receive a certificate upon course completion

Course Schedule and Materials

Day and Time

Oct 10th (Tues.)  5PM – 8PM (PDT)

  • Overview of Strategy
  • Environmental Analysis for Developing a Business Strategy


Day and Time

October 24th (Tues.)  5PM – 8PM (PDT)

  • Establishing a Competitive Advantage in Business Strategy

Nitori and IKEA

Day and Time

November 7th (Tues.)  5PM – 8PM (PST)

  • Comprehensive Exercises: Corporate Strategy

NKK, Kawasaki Steel

Day and Time

November 21st (Tues.)  5PM – 8PM (PST)

  • Overview of Marketing: Analysis and Planning

Fujifilm’s Chieki

Day and Time

December 6th (Wed.)  5PM – 8PM (PST)

  • Drafting Measures in Marketing Strategy: Marketing Mix (4Ps)

Vermicular Ricepot

Day and Time

December 20th (Thurs.)  5PM – 8PM (PST)

  • Comprehensive Exercises: Case Study Analysis

Emirates Airline

Course Lecturer

Yasuyuki Kato

Mr. Yasuyuki Kato currently serves as Chief Strategy Officer and Chief Financial Officer of GLOBIS USA, Inc. After graduating from university, Mr. Kato joined a prominent general trading company in Japan, where he was engaged in global business projects based in China. He then... Read More
Yasuyuki Kato

Next Steps

Brochure Contact Events