Having an in-depth understanding of customer needs is beneficial in creating competitive value. This course is designed to equip students with skills to plan and evaluate strategic options based on customer needs. In this course students will:

  • Develop a deeper understanding of marketing by looking major themes such as:
    • market opportunity analysis
    • segmentation
    • positioning
    • marketing mix
  • Acquire skills to utilize fundamental marketing frameworks and analytical methods
  • Improve their analytical and planning skills, along with implementation skills, when developing marketing strategy
  • Be encouraged to grasp the whole picture of marketing activities and understand the situation and/or problems that a company faces

This advanced marketing course is intended for students who wish to improve their analytical and planning skills when developing marketing strategy.

Course Features

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3 Months (18 Hours)

Suitable for busy professionals with 3-hour sessions held every other week

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100% Live Teaching

Flexible for today's lifestyle, choose to join classes online with real-time interaction

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Course Fee

USD 1,150 tuition fee

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You will receive a certificate upon course completion

Course Schedule and Materials

Day and Time

July 5th (Wed.)  6PM – 9PM (PDT)

  • The big picture of marketing and the role of marketing in mature markets

ASICS: Chasing a 2020 Vision

Day and Time

July 19th (Wed.)  6PM – 9PM (PDT)

  • Making use of the characteristics of online and offline in marketing

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

Day and Time

August 2nd (Wed.)  6PM – 9PM (PDT)

  • THEME: Marketing strategies based on the characteristics of corporate customers


Day and Time

August 16th (Wed.)  6PM – 9PM (PDT)

  • Overview of Marketing: Analysis and Planning
  • Pricing strategy

Fujifilm’s Chieki

Day and Time

August 30th (Wed.)  6PM – 9PM (PDT)

  • THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
  • Digital marketing

Platform businesses

Day and Time

September 13th (Wed)  6PM – 9PM (PDT)

  • Marketing strategy in the digital age


Course Lecturer

Karl O’Callaghan

CEO & Founder at

Currently CEO & Founder at and former Head of Marketing and Operations, UK Trade and Investment in Japan.

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Being a graduate of GLOBIS, I understand how difficult it is to juggle work, family, friends, and study. But I also know how rewarding it is to learn new... Read More

Karl O'Callaghan

Next Steps

Brochure Contact Events