Having an in-depth understanding of customer needs is beneficial in creating competitive value. This course is designed to equip students with skills to plan and evaluate strategic options based on customer needs. In this course students will:

• Develop a deeper understanding of marketing by looking major themes such as:
  • market opportunity analysis
  • segmentation
  • positioning
  • marketing mix
• Acquire skills to utilize fundamental marketing frameworks and analytical methods
• Improve their analytical and planning skills, along with implementation skills, when developing marketing strategy
• Be encouraged to grasp the whole picture of marketing activities and understand the situation and/or problems that a company faces

This advanced marketing course is intended for students who wish to improve their analytical and planning skills when developing marketing strategy.