In this interactive trial class, you will be introduced to some of the key marketing principles to make better business decisions with marketing insights.
This trial class will focus on a leading food company from Japan, Kameda Seika, the top rice cracker manufacturer.
We plan to introduce you to a strategic marketing framework. Then we will provide the current US Market Entry situation of Kameda Seika and explore what may be a unique way of expanding into the US market.
In this “Japanese Innovation in Marketing” Online MBA Trial Class:
- Learn about strategic marketing framework and how to apply them in real business.
- Explore marketing ideas keeping in mind your target customers.
- Experience GLOBIS’s unique case-centered and interactive learning environment.
- Speak directly with our Admissions Advisors to learn about our programs in more detail.
- Have the opportunity to receive a free ebook “KOKOROZASHI: The Pursuit of Meaning in Business.
Who should attend: Those who wish to gain strategic marketing skills and upgrade his/her marketing insights.
※ Please note that those who have already had sufficient knowledge about accounting should not take this course.
This class introduces concepts from the GLOBIS MBA course “Marketing,” one of the most popular courses for new students at GLOBIS and one of the most in-demand skills in business.
Notes about this interactive online event
This event will be held live online. Upon registration, a link will be sent to your email address with a URL and details on how to join. Some tips for the event!
- Join on time as the event will be live (we recommend signing in at least 5 minutes early).
- Please try to have earphones, microphone and/or a webcam ready for a more interactive experience.
- Have a good time and don’t be shy to participate in the discussions.
We look forward to meeting you online.
|Friday, May 26, 2023
|5:00 PM - 6:30 PM (Pacific Daylight Time)
|Free of charge
|4:45 PM (PDT)
|5:00 PM (PDT)
|Welcome & GLOBIS Introduction
|5:10 PM (PDT)
|"Japanese Innovation in Business Strategy" Online MBA Trial Class
|6:10 PM (PDT)
|GLOBIS & Admissions Info
|6:20 PM (PDT)
Karl O’Callaghan (Lecturer)
Karl O’Callaghan has lived in four countries throughout his life. He was born in the UK, spent time teaching in France and Russia, and then came to Japan nearly twenty years ago. He joined Oxford University Press in Tokyo in 2004 as a consultative salesman, and was then quickly given wider and more important areas to cover. After becoming manager of the Osaka sales office, he then took on the role of Marketing Manager, learning on the job while using his experience as a salesperson, customer, and decision maker.
The first three years in this job brought lots of trial and error, until Mr. O’Callaghan enrolled at GLOBIS. Then, there was even more trial and error, but he was able to apply some rigid frameworks into his planning and thinking, which raised his game both as both a marketer and manager.
Always striving for a bigger challenge, after obtaining his MBA from GLOBIS, he took on a wider role as Head of Marketing and Operations, UK Trade and Investment. In this role, Mr. O’Callaghan worked with UK and Japanese companies across all sectors in trying to enter new markets.
In early 2016, making use of his extensive consulting and external trade experience, he started his own market entry consultancy based in Hyogo Prefecture.